Neil helps companies define their culture and live it authentically in a way that connects powerfully with customers and talent.
He helps businesses to align brand and culture and to live the brand through authentic leadership, recruitment and policies.
Since 2001 Neil has developed coaching and training techniques that help businesses and business people to profit from through authenticity.
Whether you are interested in some authentic guidance around your career, starting your dream business, train in my techniques or you want to bring greater authenticity to an organisational culture, get in touch.
Clients include
Alistair Sawday Publishing
BP
BT
By Malene Birger
eleven.de
Good Energy
Good Energy Shop
Howies
Jamie Oliver
First Mallorca
Marie Stopes International
What clients say
Consulting and Coaching



Kaos Pilots Business School
Knowmads Business School
Kraft Foods
Microsoft
MSN
My Secret Kitchen
National Health Service (NHS)
Shell
South Gloucestershire Council
Solar Century
I have invited Neil for a leadership session within the difficult context of our company moving locations. Neil’s concept of authentic leadership turned out to be exactly what the team needed with many colleagues talking after the session how inspired they were. It was the combination of the content – which was about empowering individuals’ leadership, and Neil’s style, which made his session very involving for all of us. After the session I have decided to continue working with Neil, as his leadership model reflects the values of today’s successful companies and can be particularly useful when navigating through business transitions.
Artur Kuczera, Kraft Foods
By Malene Birger A/S live the brand values even more after great inspiration by Neil Crofts
Lars Andreason
By Malene Birger
I can confidently recommend Neil as a true thought leader in his field, a true and reliable professional who it is easy to work with.
Drs Ing H Haringa
Dean Development Engineering Capability Programme
Shell Exploration and Production Europe


